Monymusk sale

Shannon Marshall, Head of Sales – North America, attended the Monymusk open day recently. Monymusk is an ANZCO farmer-supplier in Te Anau, that held an open day to display sale bulls, share their on-farm practices, and connect farmers with industry professionals.

Shannon gave an overview of the Grass-fed Natural Beef programme and talked about what ANZCO is doing to drive market growth. He covered attribute claims that consumers look for when buying beef and lamb, and how The Lamb Company is targeting these consumers in North America. Shannon says the crowd was highly engaged, asked lots of questions, and stuck around afterwards to chat to him over a beer about everything to do with North America.