Maimoa Lamb Promotion in Shanghai

ANZCO launched its first formal promotion of Maimoa chilled lamb across Shanghai’s City Super retail chain in conjunction with Beef + Lamb New Zealand’s ‘Taste Pure Nature’ origin brand.

This is an important part of educating consumers in China about the benefits and quality of New Zealand chilled lamb, particularly for cuts that are not a part of their traditional cuisine, such as frenched racks.

The promotion ran all last week and involved point of sale activations, in store cooking lessons for VIP customers, and a range of digital communications.