ANZCO Foods IRONMAN New Zealand

Introducing a new era

ANZCO Foods IRONMAN New Zealand

Getting the most out of yourself, whether it’s in elite sport or in day-to-day life, requires the right fuel; great nutrition which ensures both your body and mind are primed for peak performance.

ANZCO Foods is passionate about bringing nutrition and good health from New Zealand’s finest beef and lamb. It is at the heart of everything we do and that is why we are proud to introduce ANZCO Foods IRONMAN New Zealand, taking place in Taupō on March 2, 2024.

ANZCO Foods IRONMAN New Zealand is an iconic event in the global IRONMAN calendar. The second longest running IRONMAN race in the world, it’s celebrating its 40th year this summer.

Legends of the sport such as Scott Molina, Erin Baker, Scott Tinley, Joanna Lawn, Cameron Brown and Meredith Kessler have all played their part in writing the IRONMAN New Zealand story, with Braden Currie and Hannah Berry now taking the event to a whole new level.

However, the true sign of ANZCO Foods IRONMAN New Zealand’s legacy is the growing number of everyday kiwis that are taking up the challenge, with the goal of crossing the finish line and officially achieving the status of IRONMAN.

Nutrition plays a crucial role in getting over that finish line. The quality of protein, zinc, B12 and iron that only beef and lamb provides, can be an important part of that nutritional journey.

Two people who share a similar passion for great nutrition and good health are ANZCO Foods Brand Ambassadors and world-class IRONMAN competitors Braden Currie and Hannah Berry.

For Braden, winner of IRONMAN New Zealand in 2017 and 2021, nutrition is an essential part of his everyday life. “As well as being a professional athlete, I’m also a busy husband and father,” he says.

“Having the right fuel onboard is so critical, not only when exercising, but also just to ensure you have the capacity to squeeze the most out of life!”

Braden’s focus on nutrition is one shared by his whole family. “We eat a lot of whole foods, including lean beef and lamb, which is our primary source of protein,” he says. “We’re really passionate about teaching our kids healthy habits around food – they eat what we eat and are constantly learning the value and importance of quality nutrition.”

Like Braden, Hannah Berry is a big fan of beef and lamb. “On big training days I can burn as much as 5,000 calories”, she says. “It’s absolutely critical that I not only replace those calories, but that those calories come from quality food sources.”

Being a female athlete also brings extra considerations when it comes to diet and nutrition. “If we don’t get the right fuel onboard, female endurance athletes can become depleted in key areas really quickly. Protein is essential for energy and recovery, but iron, zinc, and B12 are also very important – and I can get all of that from lean beef and lamb.”

Given the role nutrition plays in their lives, both Braden and Hannah found the partnership with ANZCO Foods to be a natural fit. “I grew up on a farm in Canterbury”, says Braden. “The farming lifestyle is in my blood, so I have a real connection to ANZCO Foods and the farmers they work alongside.”

“I love having the opportunity to share my knowledge about good nutrition”, adds Hannah. “It’s a huge part of my life. Partnering with ANZCO Foods gives me the chance to share that with people all over the country.”

Both athletes are looking forward to competing in ANZCO Foods IRONMAN New Zealand in Taupō next March, and ANZCO Foods will be proud to be right there beside them!

Feeling inspired? The ANZCO Foods team would love to see you in Taupō and celebrate your success.

Learn more at anzcofoods.com/ironman